Ways In Which Millenials And Gen Z Are Changing Luxury Market Dynamics

millenials

The millennial folks of today, precisely those born between 1978 and 1992, are expecting different things from luxury brands, which the older generation could not even think about. Various studies have revealed that while today the millennials constitute about 32% of the global luxury market, by 2025, they are expected to make up about 50% of the entire luxury industry worldwide. And millennials are inducing luxe brands of today starting from watches like Hamilton Jazzmaster to bags, shoes, car and what not!

For all those who are curious to know more, here are some of the most incredible ways the Gen Z and millennials are influencing the market today.

  • Innovations are the way to steal the hearts of millennials

The prime demand of the Millenials is that the luxury brands should offer something extraordinary, not something which is confined within the four walls of known. According to them, collaboration is what makes the difference and it brings innovation in the design along with unique collections which will offer a sense of individuality to the buyer.

Such collaborations often result in the release of limited editions and timed drops and can be found across various luxury products, especially handbags and sneakers. The most perfect examples of such collaborations featuring the fusion of streetwear and luxury are Chanel and Pharell, Louis Vuitton and Supreme and Adidas and Yeezy.

It is for this craze of millennials with all things creative and innovative that now various luxury brands are partnering with youth-friendly designers to create a competitive edge.

  • Second-hand luxury is no more a stigma

While the second-hand luxury goods market is limited, there is scope for further growth within the next few years. Among the millennials who purchase brand new luxury goods, 44 % percent consider the resale value of the products they purchased. Also among them, 34 % sends their used goods to sellers, which indicates that the second-hand luxury market is on a slow rise.

In a nutshell, 45 % of the customers who indulge in luxury products participated in the 2nd hand market and out of that, about one-fourth of them have also claimed to use second-hand luxury goods at least once in their life.

But contrary to the popular belief, it is not only the relatively lower price of the 2nd hand products that attract millennials, but it is often the only way millennials can get their hands on limited edition products.

Some millennials also have a thing for vintage items and sometimes the only way to acquire vintage luxury goods is to hunt the second-hand luxury market for it.

As the new collections of the brands are pouring in, millennials are finding it difficult to control their shopaholic desires, they are considering ultimate ways to empty out their wardrobe to make room for new luxury products.

So if you also want to be a responsible consumer while making the most of the luxury markets, consign your luxury goods which do not appeal you anymore.

  • Sustainability is the way to be socially responsible

Since 2013 the buying decisions of luxury goods of customers have changed dramatically. It has been found that now customers are all set to become socially responsible by delving into the path of sustainability.

A survey conducted to analyze the behavior of luxury brand customers proved that 56% of such customers prefer to show their loyalty towards brands which accustom themselves to sustainability practices. Another 62% claimed that they would prefer to do business with a brand which supports sustainability. You would be stunned to know that the countries which are most rooted in the beliefs of sustainability are neither the USA nor the UK; rather the countries are Japan, South Korea, China, and France. The sustainable luxury consumers are mostly concerned with animal care, ethical manufacturing and environment and trends suggest that millennials are primly focused about animal care and environment.

Looking at the insights drawn from the luxury market, you can easily make out that Sustainability will rise continuously and it will drive the second-hand luxury market. More and more brands are adopting sustainability in their company policy by releasing limited edition merchandise, instead of flooding the market.

Statistics say that the motive of the high-end brands behind such moves is to promote the second-hand luxury market.

Since many Gen Zs are living at home, they are influencing their Gen X parents to indulge in the purchases of luxury products.

Top MMOs that you can still make money on

MMO

MMOs are really fun to play and a vast majority of the players spend hours these types of games. However, there are few MMOs games out there which you can play to make the money. In this guide, we will share the Top MMOs that you can still make money on. Let’s get into it.

RuneScape

RuneScape 3 is a fantasy massively multiplayer online role-playing game which was released in 2001. It is also sometimes referred as RuneScape 3. It is also one of the most comprehensive MMORPG out there, you can do a lot of things in the game including fighting the monsters, completing the quests, playing minigames and socializing with other players.

How to make money in RuneScape?

There are multiple ways to do it but almost all of them revolve around the farming old. Now when it comes to selling gold, it is a lengthy process but if you are determined to earn the money then you can easily find the ways to do it. You can sell runescape gold to the right customers for a very good amount.

Wurm Online

Wurm Online is a 3D massively multiplayer online role-playing game which was released back in 2006. Wurm Online has very unique gameplay and almost everything in the game is created by the players. In the game, you will make different items using the materials like wood from trees, rocks, and minerals fro tunnels, etc. The players have the option to mine underground. In the game, you also have the option to live the peaceful lives or you can become the part of the raids which is conducted to invade the other kingdoms.

How to make money in Wurm Online?

Silver is the in-game currency of Wurm Online which is used to buy different materials. The best way to earn silver is by selling materials like bricks, planks, mortars, etc. Once you have enough silver, you can sell it to the players who are looking to buy the silver. You can also sale the silver in the in-game servers which is really great. There are always players out there who want to buy the silver and you can make money even if you don’t have a high level. Just start the bulk productions of the materials we mentioned and sell them to earn silver.

PlayerUnknown’s BattleGrounds (PUBG)

PlayerUnknown’s BattleGrounds (PUBG) is a relatively new game but it has got very popular due to its impressive gameplay. In PUBG, 100 players are dropped on an island and their sole purpose is to survive. The island is filled with weapons and cars, players need to use the weapons to kill the other players and try to stay within a circle which shrinks after every few minutes. The game comes with many maps and modes such as team mode where you can play the matches with your team.

How to make money on PUBG?

In PUBG, Battle Points (BP) is the in-game currency which you earn by completing matches, missions and more. You can use these Battle Points to buy the crates or change the appearance of your characters. These crates can also be sold on the steam market and earn good money. If you want you can also buy the key to open the crates and then sold the cosmetics items in the market but this is a risky method.

World of Warcraft

World of Warcraft is one of the greatest MMORPG games in the world. It was released in 2004 by Blizzard Entertainment and it is the fourth game of the Warcraft Fantasy Universe. In the game, players control the character avatar and they explore the landscape, complete various quests, interact with real players and Non-player characters (NPC) and many more. We have also seen the various expansions in the game and the latest expansion is the “Battle of Azeroth”. Gold or “Wow Gold” is the in-game currency which other players will buy with the real-world money.

How to make money in World of Warcraft?

World of Warcraft is played by millions of players around the world. Once the players reach level 70 they start earning “Wow Gold” instead of XP which you can sell to make money. You can sell wow Gold on Third party sites, the right customer will buy Wow gold for a very good amount.

Dota 2

Dota 2 is a very popular Massively Multiplayer Online (MMO) video game which is played by millions of players around the world. In Dota 2, you can select one hero from the pool of different heroes and each hero has its own ability and powers. You can also use various items to enhance the abilities of our heroes. In the match, your main goal is to destroy the large structure named “Ancient” and at the same time, you have to protect your “Ancient”. Each match has two teams with 5 players each, Radiants & Dires and whoever destroys the ancient first wins the match.

How to make money in Dota 2?

Dota 2 is a very popular game and every year we see many official and non-official tournaments. You can participate in these tournaments and earn up to $20 million. You can start with participating in the small events and once you are ready you can go for international events where you can earn a fortune.

Which MMO is best for me?

The easiest way to determine the best MMO for you is to watch the gameplay of each game. You can watch the gameplay of these videos on Discord Channels or YouTube. No matter which game you pick, you will have to spend some time to master it. If you have any questions, please let us know in the comment section below.

Quick Tips to Keep in Mind While Designing Your Brand’s Logo

turbo logo

In the present fast-paced and rapidly evolving world, everyone is looking to make an impact. People are coming up with their own brands and experimenting their luck in this digital era. But every brand needs a logo to make a statement on the audience. After all, it is the logo which is going to be the identity of your brand. Obviously, it is not an easy business to get the perfect logo for your brand but there is nothing much to worry about. Try Turbologo today and get the best logo for your brand.

Here are the following five quick tips to keep in mind while getting your brand’s logo designed:

1.Keep your brand and audience in mind

You must always keep in your mind that the logo is the identity of your brand. Basically, the logo is the creative representation of your brand and it must be able to define your idea. Another thing which is important to be peculiar about while getting the logo designed is your target audience. The audience must be able to relate to the logo and for this to happen you must consider the interests, likes, dislikes and the idea of your brand.

Logo research

2. Brainstorm and Research

It is always smart to do your research before getting started with any work. So, whenever you decide to get a logo for your brand, get started with the research. Look for the other brands which are similar to your niche. Once you are done with the research then comes the next step: Brainstorming. Try to put your creativity and express your idea, keep brainstorming. Try to experiment and put different ideas and factors for a unique logo.

3. Think Out of the Box

Don’t follow the trend. Try to break the barriers of stereotypes and find something out of the box to represent your brand and express your idea. Try some new and different approach while you are designing a logo for your brand. Make it unique and relatable. People are always looking for something new. You can outshine by putting little more effort in creativity, design or representation of your logo.

4. Less is More

Remember, remember, less is more! Don’t overdo it. Do not try to fit in all the ideas into a logo. Minimal is the new cool. So, cut down all not so necessary elements from your logo. Simpler, more relatable. Simple doesn’t mean lack of creativity but it is about making a bigger impact in less. Also, it gets stuck into the mind due to the lack of unnecessary complexities.

5. Make a statement

The last but not least, always remember your agenda for your logo is making a statement. Keep in mind your idea and your brand. Now, align all the factors design, colours, creativity, uniqueness, simplicity and put it all together for the best outcome. Try to make your brand’s logo adaptable for all platforms.

Make Sales From Stories With a Content Conversion Funnel

make sales

Let’s imagine that you are an owner of not simply unique, but exclusive product or technology. The problem is that your clients cannot try it or purchase.

The same can be true about your content: the most brilliant words will never touch your audience if they can’t find and read them. The situation is getting even worse as they can’t subscribe, share and, as a result, have no information about your product.

It is exactly the point when we talk about content marketing: it is creation of attractive and valuable content that actively encourages sales. Of course, you may have your concepts about it, but you don’t have to discover the continents again as professional marketers have already prepared something for you.

Conversion funnel – what it is about and why you need it

Attractive content is not just words and images, it is a lot of hard work. When working on it, you don’t want people come and gone as any of them is your potential client.

The idea of conversion funnel is about starting from huge audience, but the further you go, the less people remain. On the start almost everybody can be considered as your clients, but only true clients survive for next stages.

Here your aim is to have clear understanding how to sort out your clients through the funnel.

There are different approaches for it, but PRISM idea is the most vivid:

People – they are an essential ingredient of your strategy, nothing will work without people;

Relationships – it should be trust, otherwise no one will agree to purchase. Start with valuable content you can offer for free;

Inbound traffic – people come to the place where something valuable is located;

Subscribers + retargeting – a great number of people will not but from the first attempt, remind them later about you;

Monetization – you can work on it if you have subscribers in the funnel. There is a lot of online advertising network provides services for advertiser and publisher to boost your revenue.

Work with content

Interesting information will attract people. They will fill even more relax if there will be nothing about purchasing and you can earn some trust from your audience. After some time of relations getting stronger, they will agree to tell you emails and follow your content.

What we can get in the result?

Offered value may push people to thank you for it. Probably, people will agree to buy something from you. If they can’t buy, they will probably try do a favour for you, for example, share it.

The higher the level of trust will be, the more purchases you have.

Now it’s time to discuss how you make the sales

Lead funnel: insist on registering

Your audience should be converted into potential clients. Care about your relations and offer some bigger value before offer any sales. Software companies often give trial period before buying.

Of course, some people will reject registration. But they have already visited your website and you have worked on brand awareness.

Don’t forget about retargeting – the people above are perfect audience for this.

Webinars

Their key point is that it should resolve some existing problem, cure a pain that your clients face daily or quite often and your service or product can help with it.

If you work in health area and offer something for slimming – run webinars about trainings or useful diets.

Things to have in stock

All that stuff can seem to complicated at the beginning, but Rome wasn’t built in a day. Your funnel will be built part by part. Here we have prepared a list what you will need:

  • content;
  • optimization of your material;
  • content promotion;
  • advertising;
  • social networks;
  • marketing and analytic tools;
  • payment provider.

Write us if you need any help with funnel creation.

Revealed – the main reasons why people turn to payday loans

payday loans

Payday loans broker CashLady has published its market analysis for last year based upon the over 700,000 payday loans applications it received for the 12 months beginning January 1st 2018.

Payday loans, up until the Great Recession of 2018, were a niche financial product used by around a quarter of a million people a year. Four years later, following a wage squeeze which would effectively last for much of a decade, 1.8m Brits took out 8m payday loans in 2012 totalling £2.2bn in value.

This situation began to change in 2017 and 2018 when incomes start to rise faster than inflation. How has this affected the UK payday loans market?

Wages growth among payday loan applicants

The average salary of a person applying for a payday loan rose to £1,462 in 2018 compared to £1,419 in 2017, a rise of 3.03%, slightly above the overall rise in wages in the economy of 2.9% in September 2018 (source: BBC). Housing expenditure costs rose slightly from £241 to £243.

During the same period, the average amount requested by applicants dropped from £412 to £394, possibly reflecting higher general pay and lower than expected household running costs.

However, this trend may not continue into 2019. 51.06% of applicants in 2018 were in the rented sector (down from 54.17% in 2017) however both private tenant and council tenant rents are expected to spike in price soon meaning that housing expenditure costs for payday loan applicants could jump significantly in 2019.

Employers and locations

CashLady records the names of the employers that its applicants work for as part of its decision-making process. The most frequently occurring types of employee are public sector bodies, supermarkets, fast food establishments, courier companies, hospitality, fulfilment, and retail.

For 2017 and 2018, employees working for the NHS outnumbered employees working for other firms applying for a payday loan with CashLady. The British Army appeared in 5th place (6th in 2017). Tesco, Asda, Sainsburys, McDonalds, Morrisons, the Co Operative, the Royal Mail and DHL all featured prominently in the top 10 in both the 2017 and 2018 surveys.

The biggest demand for payday loans came from London in 2017 and 2018, in both years followed by Manchester in second place. In fact, across the two years, the same 10 cities appeared in Cash Lady’s findings, this year Birmingham beating Glasgow into 3rd place.

Why people take out payday loans

Nearly a quarter of people take out payday loans to cover an unexpected expense, 19% to pay their bills, and 11% to fix their car or van. A surprisingly high 13% take out payday loans to pay for a special occasion – something Cash Lady and other responsible lenders or brokers specifically advice applicants from doing.

In both years, just over 3% took out a payday loan to help them cover a temporary reduction in their income. However, there was a large fall in the numbers taking out payday loans to help them to meet their rent or mortgage payment.

What Are The Benefits Of Car Leasing For Your Business?

car

When starting out on a business venture, you will sometimes need a particular vehicle for transportation purposes. Buying a car at the very outset of your business can be a risky affair since it will take up quite a lot of your investment.

So, what can you do instead?

Well, the best alternative to buying a car is leasing it. Not only does it cost less money, but it also comes with a lot of other benefits. Here are some of the upsides of getting a car from a Canadian car leasing website

Reasonable EMIs

Obviously, leasing a car is a lot less expensive than buying one, which means that you get to save much of your capital investment. For anyone who is starting a business, this can be extra beneficial, as minimizing costs and maximizing profit is the primary priority. The savings made can actually be used to improve other parts of the business.

A new car often

Leasing will allow you to choose a new car often, and if your business involves building a brand image for your company, then this will prove to be impressive, especially to your clients. So, you will get to pull out a new car from the garage every other month, without having to spend even half of the money required to buy one car. When leasing, you can opt for luxury vehicles time and again, thus creating a ritzy brand image for yourself and your company.

No maintenance

If you are smart about leasing a car, then you should get it for the time that the lease period coincides with the manufacturer’s warranty. When you do this, any damage that your car incurs will have to be fixed by the manufacturer, and you will have to bear absolutely no repair costs. It is even better if your leasing company offers you free maintenance schedules during the period which you own the car.

No major costs involved

The process of issuing a car lease does not have any major costs. The main reason why this method is effective is that it helps you save a lot of money during your initial days of running a business. The more money you save, the higher your profit margin is. You will not even have to worry about any down payment for getting the lease- thus, you will save an enormous sum of money in the process.

GAP Coverage

Nowadays, a lot of leasing websites and companies have a ‘gap’ protection system in place, which comes in handy if the vehicle gets stolen or is damaged in an accident before the lease period is complete. All the costs in this regard will be covered by means of the gap protection. Quick side note- no loans come with gap protection facilities.

When you are starting off on a new business venture, you should lease as much as you can, to save your hard-earned capital. Leasing from aCanadian car lease website will actually prove to be a lot more beneficial than actually buying a car.