Saraswati, 70, is an entrepreneur as her business, which began as a grocery store 40 years ago, has grown into a local brand today. The tale of a grandma who manufactures 1000 kg of chilli powder each month and may make up to Rs 3 lakh with her company…
Household-ground spices from grocery stores dominated household kitchens in the 1980s, when packaged spices were less common. These spices were sold in most stores back then.
At the age of 70, Grandma Saraswati is an entrepreneur thanks to her masala business, which she began 40 years ago at a grocery shop and has since grown into a local brand.
He earns up to Rs. 3 lakh every month by producing 1000 kg of chili powder.
Saraswati Bhatti is from the Tenkasi district’s Puliyangudi village. When her husband owned a grocery store in 1980, he used to manually grind spices, package them, and sell them. In the beginning, only 5 kg of masala was ground and sold, but it has become five, ten and ten hundred. There was a terrible craving for that masala prepared in grandmother’s hands. Although many years have passed, he has been running the spice business for 40 years without any intention of creating a separate brand for his special spice.
In keeping with the times, the boutique shop has now been modernized to online shopping. Patti’s heirs have kept patti’s kaipakum safe and started serving it to people to taste. Manikandan , the grandson of Saraswati and the managing director of Saraswati Masala continued to speak.
“My grandmother founded this spice company in 1980. The consumers back then were people from the town and the neighborhood. Thus, everything began in a modest way. The company eventually came to my father.”
Because the lockdown had a negative impact on businesses and left many individuals jobless. I created a business strategy to increase spice production and make money by purchasing and reselling the spice by women at home in order to assist them. In the market, there are already a lot of spice enterprises. Our goal was to develop a greater number of entrepreneurs than simply one product. We then made the decision to expand the business.
I first left my work at the bank. It was a difficult choice, but Patti was fully confident in her agility. I invested Rs. fifty thousand to buy some baking supplies, including baking papers and a baking machine. Saraswati Masala originally became resellers because they already had a consistent consumer base. Those who wish to purchase and resell our spices do so under our trademark. In addition to producing and supplying spices, they market their products under their own name.
There are permanent resellers in 18 districts, including Tirunelveli, Namakkal, Chennai, and Vellore. Once a week, we ship 200 kg of masala all at once to Bangalore. Each month, we sell 1000 kg of chili powder. He claimed a profit of Rs. 3 lakhs every month.
In a fully homemade recipe, we combined distinct powders for chilli, jasmine, and idlib with ground masala to create an all-in-one mixture.
A gravy masala powder that can be used for various kinds of cooking is called an all-in-one masala. The unique aspect of it is that we hand-roast fresh chillies and then crush them into a fine powder using a machine. “The traditional grinding in a ural gives the chili powder its unique taste,” he stated.
