One of the most successful jewelry retailers in the southern part of India is Lalitha Jewellers. Currently, Kiran Kumar, the Chairman and Managing Director of Lalitha Jewelry, owns one of the jewelry stores with the biggest sales volume.
Advertisement have a significant impact on how people form opinions throughout their lives. These days, the only advertisement that frequently appears when you switch on your television to watch any telugu channel is the LALITHA JEWELLERS AD. Not just on television, but perhaps even when you go for a drive and you see massive hoardings. Now, let’s discuss Kiran Kumar’s background, his tale of success.
Kiran Kumar was born in the district of Nellore, Andhra Pradesh, into a middle-class family. At the age of 15, he began his business in Chennai by selling his mother’s four gold bracelets. He opened his first gold store in Chennai in 1983. The following year, he gradually expanded his business throughout a few towns in South India, including Hyderabad, Tirupati, and Chennai, with showrooms. Due to the excellent product quality and competitive rates, customers have been putting their trust in jewelers. There are currently 15 Lalitha Jewellers locations throughout India. Kiran Kumar is a frequent television advertisement for gold.
He said, “At age seven, I had struggled for a decent meal at home,” in a recent interview. I began working in the jewelry industry as a young worker. There was no way that she would go to school. My life’s difficult experiences served as my teacher. I can therefore relate to the struggles of the average man more than most jewellers. Lalita Jewellers was founded on a dual entrepreneurial philosophy.
A few reports claim that Lalitha Jewellers’ turnover was Rs 11,000 crores last year and could exceed Rs 15,000 crores this year. Kiran Kumar stated in a recent interview that his goal is Rs 50,000 crores.
Before this firm began, Kiran Kumar had twenty years of expertise in Bullion Parish. He was not a big student. However, at the time, Nellore was well-known for its gold. From a few knowledgeable people in Nellore, he learned about the business and how to manufacture gold. The first time he stole bangles from his mother, weighing sixty grams, to melt and sell. Using the name Lalitha Jewellers, he sold that. He began serving as a supplier to India from Canada, Singapore, and Dubai after that. In the past, he supplied to Hyderabad, Chennai, Kerala, and other Indian towns. Everyone is aware of his position now.
